I once had an idea to show my life in terms of the different glasses I have worn, but I couldn’t find them all so you will have to be settle for this page, but the dream lives on, some day I will make it happen.

As you can see I have experience working in an agency setting, freelance and inhouse with web design, conversion design and optimization in highly competitive areas including poker, casino and web hosting. Always keeping a strong focus on usability, conversion results and SEO.

Resume

Work Experience

LOVEFiLM - 5/2009 »
Web Art Director. Stockholm, Sweden.
Responsible for the design and usability of new site features as well as finding room for conversion improvements (A/B and Multivariate) and creating designs / layouts for testing in the Nordic markets. Other things include design of landing pages, e-mails and print ads.

Web Guide Partner - 12/2007 » 5/2009
Web Art Director. Stockholm, Sweden.
Responsible for design of new sites including wireframing and look and feel + creating designs for A/B and multivariate testing. All design was focused on conversion, SEO and usability. Scrum based projects with cross functional teams with design, frontend and backend working closely together improving sites in an iterative manner. Areas of work included poker, casino, web hosting and insurance.

McElwee Design - 02/2002 » 12/2007
Graphic / Web Designer. Uppsala, Sweden.
Worked as a freelance graphic and web designer. Clients were mainly active in higher education, eCommerce and government.

Hera (Ad agency) - 02/2000 » 01/2002
Web Designer. Uppsala, Sweden.
Responsible for design, structure and some front end programming, of clients web sites. Designs were
often based on a existing corporate profile for mainly B2B clients.

Formal Education

Hyper Island - School of New Media Design - 1998 » 2000
Degree in New Media Design. Included a 6-month internship working as a web designer.

In conclusion